WebThis means that a surname that is “primarily merely a surname” can be registered as a trademark with the USPTO only if the owner can prove that, through long and extensive use, the name has acquired distinctiveness or secondary meaning in the marketplace. WebAug 14, 2024 · TMEP § 1211.01. To make a determination about whether consumers will perceive the mark as primarily merely a surname, the Office will consider: (1) whether the surname is rare; (2) whether the term is the surname of anyone connected with the applicant; (3) whether the term has any recognized meaning other than as a surname;
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WebUnder §2 (e) (4) of the Trademark Act, 15 U.S.C. §1052 (e) (4) , a mark that is primarily merely a surname is not registrable on the Principal Register absent a showing of acquired distinctiveness under §2 (f), 15 U.S.C. §1052 (f) . See TMEP §§1212–1212.10 regarding acquired distinctiveness. http://tmep.uspto.gov/RDMS/detail/manual/TMEP/Oct2012/d1e2.xml is sitting in a hot tub good for hemorrhoids
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WebSee TMEP §§1211.01(b)(i)–1211.01(b)(viii) for additional information about surnames combined with additional matter. 1211.01(b)(i) Double Surnames. A combination of two surnames is not primarily merely a surname, within the meaning of §2(e)(4), unless there is evidence of record showing that the combination would be perceived by the public ... WebTMEP 1211.01 (a) (ii): Phonetic Equivalent of Term with Ordinary Language Meaning October 2024 Edition of the TMEP TMEP Chapter Index Chapter 1200: Substantive Examination of Applications 1211: Refusal on Basis of Surname 1211.01: "Primarily Merely a Surname" 1211.01 (a): Non-Surname Significance WebSection [2 (e) (4)] of the statute does not contemplate the dissection of a composite mark to determine whether a word which constitutes an integral part of the mark is primarily merely a surname. Rather, it contemplates an examination of the mark in its entirety and an evaluation of the commercial impression created by the entire mark. ifarm thelnetham